Aden and Anais signature 100% cotton muslin swaddle gets a metallic makeover with new prints that are as soft as they are shimmery, for those born to sparkle, perfect for Christmas gifting. These new prints introduce the growing trend to the European baby market.
About the brand:
Aden & Anais believe in muslin. From the breathability and natural give to the softness and durability, Aden & Anais aim to bring global awareness of cotton muslin and all of its benefits. The overwhelming response to their signature muslin products from parents, nurses, paediatricians, industry experts, lactation consultants, and even celebrities has been incredible.
Aden & Anais believe in simplifying the lives of parents and caregivers. Parenthood is a blessing but can also be very overwhelming. This is why they create products that are as versatile and useful as they are beautiful. The swaddles work as pram covers, tummy time blankets, breast feeding covers, burp cloths and more. Anything they can do to make a baby safe and comfortable, and a parent's life easier, equals a job well done.
Aden & Anais believe in safety. Safety is kept top of mind when developing the product range. Each and every product goes through a rigorous course of testing before hitting the market-including tests by Raegan on her four girls. Whether it's through eliminating loose blankets in the cot with sleeping bags or knowing the correct way to swaddle, Aden & Anais strive to make sure their brand influences families to build the safest environments for their baby.
Aden & Anais believe in expression through style. Their signature, iconic prints are unique to the baby industry. Influenced by stories heard, scenes or just inspirational colours, there is a meaning behind each of the designs that create the patterns that complement your style and make your babies fall in love.